WICG reaches the fastest-growing demographic in crypto: women. Real readers, real engagement, real intent. If your product, platform, or protocol genuinely serves this audience, we want to hear from you.
Women are the most underserved and fastest-growing demographic in crypto. They represent 44% of new wallet registrations in the United States, hold trillions in investable assets, and are the primary household financial decision-makers for an enormous share of US families. Most crypto brands have no idea how to reach them, because most crypto media is written for someone else. WICG is the exception. If you are building something women in crypto should know about, we are how you reach them with credibility.
The WICG reader is a professional woman aged 35 to 65. She has investable assets ranging from $10,000 to several million. She is making her own financial decisions, often for the first time, and she is taking those decisions seriously. She is skeptical of crypto's bro culture, allergic to FOMO marketing, and looking for trustworthy education and analysis to make informed decisions. She tends to gravitate toward conservative, fundamentals-backed assets: real-world assets, stablecoins, tokenized treasuries, regulated platforms, and yield-bearing strategies with clear risk profiles.
She is also looking for community. She wants other women asking the same questions she is asking, sharing what they have learned, and building wealth alongside her. The WICG Facebook group exists for that exact need. Tokenized Report Pro, launching summer 2026, is the paid editorial tier for women who want deeper analysis.
Three primary partnership formats, each priced to align with the value delivered. All pricing is current as of May 2026 and may be adjusted as our audience grows. All formats follow our editorial standards: sponsorships are clearly labeled, editorial integrity is non-negotiable, and we do not accept partnerships that would compromise the trust readers have placed in us.
A dedicated sponsor section in the Sunday WICG newsletter (Tokenized Report). Reaches the full subscriber list with high open rates and high relevance because readers have opted in. Best for products that benefit from a considered, educational explanation rather than a quick banner ad.
A multi-touch sponsorship across newsletter, website, and community. For brands that want sustained, credible presence in front of our audience over a 3-month window. Includes co-created educational content where appropriate (clearly labeled as sponsored).
Custom research reports on the women-in-crypto demographic, co-published with WICG. Best for companies looking to position themselves as thought leaders in the women-in-crypto space, or to genuinely understand this audience before launching a product. We retain editorial control of all findings.
We are selective about partnerships because our audience is selective about who they trust. We will not work with:
This list is not exhaustive. We use editorial judgment. If you are unsure whether your project is a fit, please reach out and we will tell you honestly.
Sponsorships will never compromise our editorial integrity. Sponsored content is always labeled. Sponsors do not get editorial coverage in exchange for paying us. The wall between editorial and advertising is absolute. We have built this publication on trust, and we will not trade that trust for short-term revenue.
If we ever fall short of this commitment, please tell us. We will correct, disclose, and improve. The publication exists to serve readers first. Sponsors are welcome partners, but readers are the priority.
The fastest way to start a partnership conversation is to email hello@womenincryptoglobal.com with a brief description of your project and what you would like to accomplish. We aim to respond within 3 business days.
If you are submitting a press release or product announcement, please send to hello@womenincryptoglobal.com. We do not republish press releases as news, but we may cover a story if the underlying news is genuinely relevant to our audience.
Email us at hello@womenincryptoglobal.com with a brief overview of your project. We respond within 3 business days. No pitch deck required.
Email hello@wicg →